SO... WHAT EXACTLY IS PUBLIC RELATION?

I'm sure we have all heard of the term Public Relation, otherwise known as PR, but what exactly does it mean? Why is it necessary in companies? Who are their target audiences? Fret not! Lets get it all clear in this post!

Welcome to my third blog post! Today we will be talking more about Public Relation! I'm sure many of us have heard of the term PR especially in many job positions. But what exactly are PR? What do they do? The easiest way is to understand it through this definition provided by Public Relations Society of America: A PR specialist is someone who uses strategic communication to build mutually beneficial relationships between its organization and the public.

Essentially... the goal of a Public Relation specialist is to put its organization in a favorable light, so that it can create, maintain or even protect their reputation among the public.

So, a PR specialist needs to know when and how to draft a message to the public, with the careful use of strategic communication! Now that you know a little about Public Relations, why not try out the crossword puzzle below to see if you can guess what are some of the PR's target audience?

Did you manage to get the answers? Don't worry if you did not get them right! I was as confused when I first started the topic. I am sure you will be able to get them after reading this post :)

Target audience of PR

Since we have learnt that the main objective of public relations is to establish beneficial relationships to maintain the company's reputation, it is important for the company to identify their target audiences. These people would be those that are directly involved in the company's business. In other words, they would primarily be the key stakeholders of the organization. These people includes business partners, customers, shareholders, investors, employees or even the media that help to amplify the organization's existence.

Upon establishing a promising relationship between the company and the public, the trust that the public have towards the organization would then be build upon. Having this line of trust brings about free publicity for the company and it is also easier for the company to mitigate any crisis in the times of needs. It also made it more possible for the company to convince and influence public's opinion when needed.

You made it to the end of the blog post! When I first learn about public relation, I was a little confused with it too :( But I hope my post had made it easier for you to understand this subtopic. Do try out the crossword puzzle if you have not! I will be including the answers below :)

1. Customer

2. Business_Partner

3. Shareholder

4. Media

5. Legislator

6. Employee

7. Investor